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Behind The Scenes

Client: Jim.E.Watts    |   2022   |   Creative Direction, Photography

Stepping into the role of creative director and photographer for artist Jim.E.Watts was an exhilarating experience that pushed the boundaries of my artistic vision. Jim.E.Watts sought to infuse his album, aptly titled L.I.E, with a raw and authentic essence, delving into the complexities of a struggling man's journey. It was my task to capture images that would provide a behind-the-scenes feel, allowing listeners to peer into the soul of his music.

Embracing a fly-on-the-wall approach, I orchestrated a photoshoot within a photoshoot, curating an environment where candid moments could naturally unfold. With my camera in hand, I became an invisible observer, keenly attuned to capturing the essence of Jim's artistic process. 

To add depth and intrigue to the visual narrative, I ventured beyond the typical confines of traditional photography. I embraced the art of capturing moving images on-the-go, imbuing the photographs with a sense of dynamism. The resulting images captured fleeting moments of vulnerability and strength, transporting the viewer into the very heart of Jim's artistic journey.

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